Boosting Your Book’s Reach with Proven Marketing Tactics

Date & Time: April 9, 2025 | 12:00 PM - 1:00 PM (ET) | Zoom

Creating a book series that resonates with readers requires a delicate balance of impactful content and strategic execution. Join Arlo Henderson, MBA, as he reveals the strategic branding and marketing techniques that propelled his book The Stomach Eraser and his Unshakeable series to success. This session is ideal for both seasoned and aspiring authors interested in the nuances of promoting a series that educates and engages readers on a deeper level.

Description

During the webinar, Arlo will explore the intersection of branding and audience engagement, sharing his journey from conceptualizing the Unshakable series to deploying marketing strategies that resonate with a broad audience. He will share insights on coupling thematic content with actionable guides and planners, creating a comprehensive package that appeals to a diverse audience. Whether you’re curious about managing a project with multiple elements or looking for strategies to market a niche topic, this session will provide valuable tips and techniques to enhance your writing project from the initial concept to the final product.   

Presentation topics

✔ Crafting impactful content vs. strategic execution
✔ Marketing multi-component series
✔ Engaging diverse audiences
✔ Project management for authors
✔ Niche topic marketing

About the Presenter

For years, Arlo Henderson relied on his own strength, pushing himself to exhaustion in pursuit of success, purpose, and control. He calls it drowning in his own sweat—striving endlessly, only to hit rock bottom. Everything he had built, everything he took pride in, crumbled beneath him. Frustrated, broken, and humbled by relentless struggle and unbearable physical pain, he finally reached the end of himself.

In that moment of complete surrender—when he begged God to take his life and do whatever He wanted—Arlo found what he had been searching for all along: peace, purpose, and the power of true surrender. He came to understand that even his salvation was never about his own strength, but solely by God’s grace. It was never about how hard he fought, but about letting go and allowing God to fight for him.

Now, Arlo follows where God leads. He does what God asks. And he pours into others so they can hear his testimony and experience the same transformation. Through his books, coaching, and The Unshakable Process, he helps men break free from the victim mindset and step into the peace, strength, and victory that only God can provide.

You don’t have to keep fighting a losing battle. There is power in surrender. There is peace in trusting God. And there is freedom in His grace through Jesus Christ.

https://www.linkedin.com/in/switchoncoach/